Pick n Pay hosted the "Glitterati Gala Dinner" as a fundraising event to support the educational programmes of Abraham Kriel Childcare.

It has been a long held belief of AKC that the children in its care need more than shelter and food. They need love, care, guidance and rehabilitation to lead sustainable lives. This will empower them to be positive contributors to our society; thereby breaking the cycle of poverty, violence and abuse which will result in a healthier society.

The Johannesburg Youth Orchestra reaches out to 30 children at the Emdeni Drop-In Centre to teach them to play the recorder. The children are highly excited at this opportunity and are already visualising themselves as part of the orchestra. There have even been improvements in the children's marks and concentration at school. It really is a beautiful sound of music!